What are the tactics you need to win clients in 2022? 

The “Rule of Seven”, engaging content, and multi-touch campaigns are all great. 

But have you ever heard of the P.A.S. system? 

In PART TWO of my series talking to Tim Fitzpatrick, Founder of Rialto Marketing, we sit down and talk about why Point Break is an awesome movie. But it’s also a great framework expanding on the Hero’s Journey. 

And we get tactical on messaging and best practices. 

Podcast: https://www.buzzsprout.com/1898898/10380099
Video: https://youtu.be/zItY_fYFIoo 

To connect with Tim, click the links below.
https://www.rialtomarketing.com/
https://www.youtube.com/channel/UCBzUoxEs3vd3ZSAv7VyjK0A 

Here's a link to Tim's free giveaway!
https://www.rialtomarketing.com/90-day-marketing-plan-signup/ 

Timeline: 
00:00 Recap of Part ONE and launching Part TWO
1:45 Why Point Break (The Original) is awesome 
4:40 What needs to be revamped in Marketing and Sales?
6:43 The “Rule of SEVEN” and other marketing tactics
8:22 Getting tactical with the marketing touches 
11:07 How to keep prospects engaged with content 
13:54 Messaging tactics to win clients  
14:30 The P.A.S. System – that actually works! 
17:26 What if you’re looking to shift to new markets?
20:24 Marketing to grow and/or sell your business